Written by Jon Berg <jon.berg|a|turtlemeat.com>

Introduction

Page rank is "credits" a page will get due to other pages linking to it. Having a high page rank puts your page high in the search engine result page (SERP). Due to massive spamming of guest books and other places where you can add your link, Google has come up with a way you can make links to a another page and not pass off any page rank with that link. Sounds absurd?

How to make links that do not pass off page rank

From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links will not get any credit. In pure html it will look like this: Visit my <a href="https://www.example.com/" rel="nofollow">discount pharmaceuticals</a> site.

And on a web page it will appear like this: Visit my discount pharmaceuticals site.

Google has stated that this will not have a negative effect. It is not a negative vote. It is just no vote at all.

Personal opinions / conclusion

As this technique is meant to be used on places where people can add their own links, that is OK. However I do not see any problems for this to be expanded to all links that you have on your web page. Before this the only way to avoid passing page rank was to write to URL in text, or have linking scripts. The first makes it harder to surf, when you have to copy the link, not just click it. Why should you care to pass page rank to other pages. I guess it is a nice gesture to show that you like them. However if everybody starts to link without passing page rank it will make it harder to get page rank. And the harder it is to get page rank, the less you want any other webmasters to out rank you. Google should just abolish the page rank, it is screwing up the web. The beginning of the end for the page rank hype. Will it stop page rank spamming, yes probably some if all guest books and 8log starts to use it. The problem is when everybody starts to use it on all outbound links.

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